Saturday, November 27, 2010
7 Ways to Drive Laser-Targeted Traffic
Saturday, November 20, 2010
WARNING! 5 Major Internet Marketing Mistakes
To create a successful web business there are several mistakes you want to avoid. Unfortunately over 95% of online businesses fail because they do not avoid these common mistakes. Warning avoid these "mine fields" and you can increase your chances for success.
The following are 5 common internet marketing mistakes:
1) Too Broad of a Market - it is important to select the right niche market and the right one for you. I highly recommend focusing on what is called a "micro niche" market. It is more profitable to be a big fish in a small pond than a small fish in a big pond.
2) Trying to Sell A Product - this may sound strange but this is a huge mistake many people make. They spend their time and space talking about the product. Instead you want to focus on selling the BENEFIT of the product or service you are offering - how it meets a need, solves a problem, provides a solution, eliminates a pain or aggravation, etc.
3) Not Thoroughly Testing & Measuring - there are two applications to this :
a) it is important what you put out on the web is working - links working, auto-responder, payment process, etc
b) that the strategy you are going to use is effective. It is better to test and make sure you are getting the traffic response and a good conversion rate before invest too much money or time. You need to test and measure.
4) Becoming Discouraged - I believe the reason most people fail is they quit too soon. Make up your mind you are going stay positive and committed to the vision/dream you have for your own online business. Make sure to make adjustments along the way and avoid the other mistakes. Enjoy the journey!
5) Not Generating Traffic - traffic is the lifeline of a web business. Too many just assume they can throw up a website and people are going to find it. Generating traffic takes work and implementing good strategies.
Now that you know some of the mistakes to avoid it is time to put into place the things that can make you a very successful internet marketer.
The 3 Big Secrets To Make Money Online
Making money online is not a new concept, people have been making more money online in recent years than the average person would believe and it all boils down to these three facts.
Secret 1: This Is Not Rocket Science.
The winning mentality or the mentality to achieve is not some secret formula that only the elite posses. Anyone can succeed and moreover, anyone can make money online!
The trick here is to understand that the "Big Idea" mentality is not going to make you rich. All those people sitting around hoping that a big idea will hit them and that it will bring with it untold riches are people doomed to remain poor!
Making money is can be very simple, but making money online can be even easier. You need to look around and find out what is working now and simply copy it. I mean you do have to make your product or service stand out a bit, and you have to watch out for copyright infringement, but in essence you just need to use the inspiration that is already around you.
Secret 2: Stick With It. Quitters Don't Make Money!
You have to make the decision to go for it. You must make a plan of action and follow it. The more detailed the plan, the better. Include a specific time line and make sure to set your goals so that are attainable, but not too easy.
Having said that all, though, I also want you to know that you need to plan some rest as well. We are only human and need to recharge if we are to function.
When I first heard about internet marketing I went from the "Big Idea" hope to 18 hour days and ended up burning out and wasting a lot of money... so if you can learn anything from my mistake, slow and steady should be it.
When you start out, you will probably be working somewhere else as well, so give yourself time. Performing one small task daily is better than fifty things on your one free day.
Secret 3: Believe In Yourself!
The simple act of telling yourself (out loud) what you plan to do before you sit down to do it and then actually achieving it will provide such a confidence boost, you will not believe it.
We all need to feel as if we have purpose, so anyone actually giving themselves something meaningful to do will feel like a better human being. And believe me, success is contagious. Once things start to go right, success really takes off!
So be kind to yourself. Remember that you will never be the best at anything right away. Give yourself time to learn and time to grow. Take care of yourself by eating properly and sleeping enough. This way you make it easy on yourself to stay motivated and to achieve!
Here is to your success, now get out there and make it happen! All the tools that you need are freely available and so are all the resources that will show you how to find profitable markets and how to go about tapping into them.
All you need to do now is start!
To make money online now, you need dedication, a plan and a some the right education. The education can be found in many places online and offline.
By Dunstan Midlane
The Importance of the Genuine Backlink
Due to the constant changes in the algorithms of Google Search Engines the importance of having a Genuine Backlink has grown significantly in the recent past. Now more than ever the building of quality backlinks has come to the forefront of SEO.
A relevant and quality backlink is one from a site that has content directly related to the content of your site. After all the purpose of the Search Engine is to help people find what they are looking for, so relevancy is of high importance to Google. After all as you will easily be able to confirm by using Free tools such as SEO Quake, it is not the site with the most backlinks that is ranked the highest, but the one with the best quality relevant backlinks.
The backlink itself may seem like it is some mysterious thing from the virtual world of SEO, but all it really is, is a link to your site sitting on a page on someone elses site. This could be on a forum by being embedded in your signature link, where you've made a comment on a post, on a social bookmark site such as Twitter or Facebook, or even on someone elses actual website where they have copied something from your site and given you proper credit by linking to you in reference.
The latter of the examples above is the best type of Backling you can have, as there was no incentive for the other party to give it, other than the fact that you have made quality content that they wish to pass on to others for free.
You can of course deliberately make your content appealing to people and coerce them into copying it, this practice is called linkbaiting, and can bring you a lot of traffic extremely quickly if you have something worth passing on, such as a funny video of a cat playing the piano (viewed about a million times apparently) which appeals to the masses and takes off virally.
You can also approach sites of a similar nature to yours, and offer to linkswap. If they will link to your site in exchange for you linking to theirs. This is normally mutually beneficial and looked on favourably by both parties, unless of course you are already number one, and the request is from your nearest competition.
And finally there is what I believe to be the most overlooked and underrated way to get quality backlinks. Posting Articles to online article directories. I am aware that it is a lot more effort than paying for backlinks, but a well written a thought provoking article could go on providing backlinks for months and even years into the future. I know of a few online marketers with a passion for writing who use this as their sole method of website promotion and do very well from it too.
The choice of how to get them is yours, but if you have a website you will need quality backlinks to get it ranked, fact.